The Future of Record Labels and the Music Industry
"...a record label should be signed to the artist..." and I'm hoping that is the way this business is headed. I think that record labels can still be useful in the future, if they will devote themselves to helping artists cut through the clutter. I think the way to do this-although, perhaps counter-intuitively-is to commit to developing great artists and songs. Because of the surfeit of resources available to artists and music-lovers now, the business models will certainly have to change--it's adapt or die. However, if they can reclaim their vocation as invaluable resources for artist development, and PARTNER with artists to SERVE the greater public (in the world we're entering, "greater public" may actually be a niche or some sort, but a niche is still greater than an artist and his 10 friends), then I think that record labels could really thrive in the new music industry. I'm no expert or fortuneteller, just my thoughts.
Music artists need to be focused and pro-active in understanding all aspects of the industry, what I don't know I seek the people that do, trying to forge a network that can become a foundation for further development. In essence this was probably the role of traditional record companies and is still a very large part of the new frontier, managing and administrating development. Bottom line, know what you want and what it takes to achieve it then get to work.
Unfortunately we all can see the small transition of where music is going...If you think about it everything is going Electronic...Sadly, but true. Now and days on the radio all you hear is the next new hip-hop song that's been drowned into this 80's like voice changing, technowee type of sound that you would probably only hear in a club, but it's on the radio now...Eventually everything will move to this era of trance and electronix w/ dubbed instruments because that's where it's going to unless something changes the idea of it all.
I am no expert, and still learning......If my thoughts are off base, please advise. I am open.........
Everything is electronic; alot of new artists are independent. But, that is why alot of established artists start their own label in order for their creativity to remain theirs. Do the large labels follow this concept now? Are they evolving to help the artists and the fan; not to compromise artistic integrity?
@Sara - I'm not an expert either, but as I understand it, most established artists that "start their own labels" aren't actually starting a label - they're given vanity labels by majors that are labels in name only - they're still bound to the major label contractually, and usually the major label has the final say on everything they do. Major labels' only function is to make money - so if making money coincides with upholding artistic integrity then they'll do it, if making money means compromising artistic integrity to sell more songs and concert tickets, they'll do it in a heartbeat. Labels aren't charities - they are cutthroat businesses.
I agree, and I think that all of this is really good news for music and for artists who make good music. All the gimmick oriented music of the last few years is becoming "played out". That's great because what will rise from the wreckage will be real music... real instruments, real songs, real singin. 25 years ago you couldn't get a deal if you weren't extremely talented. We didn't have the technology to make up the difference. Now that we do (sort of), it has made it even more evident that there is no substitute for talent. People are getting wise to all the tricks and fed up at the same time. I say YAY!! I love being commercial. Who doesn't like money? lol.. But we can do it with real music (Ask Quincy Jones, David Foster, and Diane Warren)... not with plug-ins and plastic surgery.
@Erik - Love your comments, very true. @Richard, this is such a great video, I love your perspective on this topic.
I agree they are like the Bank of America and the artist are the motgages they are servicing. But guess what? Times are a changing.. If they don't start coming around to the reality of it all, they will be like a lot of great labels....gone.
Actually i can tell you from experience , its far from helping the artist out from what I've seen. I've talked to a couple different labels and they want a package all wrapped up nicely with a bow . No one wants to take chances on there money any more.Fairy- tale stories of broke artists, that have nothing to their names but talent and a dream is long gone . Especially now with the ever evolving internet and many sites an artist can just upload music and get heard if they sit on the internet long enough and upload all they got . I for one miss the old days of hopes and dreams of being heard accidentally and blowing up over night like a virus or a plague. lol but to sum it all up its just like i said a dream, money is what everyone is after, that's why artists start their own label to get as much out of it as possible . I would love to meet a label that still helps rising artists like myself out, let me know if you hear of one.
You only need 1 great song to break into the industry... and then create another great song to stay inside. The last one is the thoughest. Keep up the spirit
This is really cool. I never thought of it like this. I'm hoping he's right.
"...a record label should be signed to the artist..." BRILLIANT!
The possibilities in the future are endless!!
Hey guys new to the site and already love the topics at hand... the future of music is really in our hands its what we make of it. Us musicians are finally in control for once, it will definitely not be easy for us cause now we have to wear all types of hats but we are finally in control of our music our finances and our future... love the new era of music
I really like the idea this site is pushing about taking our musical destiny into our own hands and pushing forward through this music revolution.
This is a such an insightful video. The music industry as a whole seems very much like a reflection of our ever changing economy. Everyone has to fend for themselves and stop relying on others to make it happen for them. To me it's a very exciting time to be in this industry!
The record labels have had too much power and have limited the field to those they can exploit. It is about time the power shifts to the artists and allows the public to get a wider more robust feel for the music and the many artists that would never have otherwise got a chance through the old school record label program.
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